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Head of Sales

Turn partner introductions into opportunities your sales team can act on.

Colleagues reviewing partnership data together on a laptop

Trusted by people running partner growth

This is you

You are responsible for pipeline quality, sales performance, and ensuring partner opportunities receive proper follow-up.

Without a shared workflow

  • Partner leads reach sales with inconsistent qualification
  • Ownership and response expectations are unclear
  • Partner pipeline cannot be compared with other sources

With Keen

  • Required context is captured before sales handover
  • Routing establishes the correct owner immediately
  • CRM outcomes remain attributed to the originating partner

A clearer working day

See partner-sourced pipeline, leads by owner, response time, conversion, open opportunities, and results by partner.

A task completed in Keen
  1. 1Review partner-sourced pipeline quality
  2. 2Find opportunities without timely follow-up
  3. 3Compare conversion by partner and sales owner
  4. 4Keep the partner channel aligned with sales execution

Turn partner introductions into sales-ready pipeline

Improve lead context, assign the right seller, measure response and conversion, and keep partners informed without adding sales administration.

Improve partner lead quality

Require the context sales needs before handover.

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Route to the right salesperson

Assign opportunities by product, market, or team.

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Track response and conversion

Measure pipeline performance by partner and owner.

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Keep partners informed

Share feedback without adding work for sales.

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What changes for you

Partner leads become a structured part of the sales process with clearer accountability and measurable performance.

Turn partners into pipeline

Let sales stay in the CRM while partner opportunities remain connected, actionable, and measurable.

Receive sales-ready opportunities
Give sellers the context and ownership they need at handoff.
Keep sales in the CRM
Sync progress without adding a separate sales workflow.
Follow pipeline and conversion
Keep the originating partner connected from lead through outcome.

Frequently asked questions

How are partner leads assigned?

Keen can route opportunities using the submitted context, program, market, or sales ownership rules.

Can sales continue working in the CRM?

Yes. Keen connects the partner experience with the CRM process used by sales.

Can Keen measure conversion by partner?

Yes. The originating partner remains attached to pipeline and outcome data.

How are status updates shared?

Selected CRM or Keen status changes can trigger partner-facing updates.

See the head of sales workflow in Keen.

Book a focused walkthrough built around your partner motion, systems, and goals.