Agency and services partners
Preserve client context and coordinate implementation or managed-service opportunities.
B2B SaaS
Run referral, reseller, and commercial partnerships alongside your existing sales process.
Trusted by teams building partner-led growth
How b2b saas teams grow through partners
B2B SaaS companies grow through referral partners, resellers, agencies, consultants, technology partners, and implementation partners.
Referral partners
Give consultants and operators a fast route for qualified introductions and updates.
Resellers and solution partners
Register deals, confirm ownership, and connect partner pipeline with the sales CRM.
Technology alliances
Track shared opportunities and attributed outcomes across ecosystem relationships.
Where opportunities get lost
Each partner model uses a different process, while leads, deals, and updates still need to connect with the existing CRM.
- Distinct intake for referrals and registered deals
- Two-way status alignment with the sales CRM
- Automated updates and reward triggers
Connected partner ecosystem
Referral or reseller
SaaS sales team
Lead or registered deal
What B2B SaaS teams can run in Keen
Bring referral, reseller, and commercial programs together without pulling sales out of the CRM or leaving partners without feedback.
Align partner and CRM status
Let sales stay in the CRM while partners receive useful feedback.
Learn moreWhat changes with Keen
Partnerships become part of the normal revenue process, with clear ownership and visibility for sales and partners.
01
More partner opportunities reach sales with context
02
Less time spent chasing deal updates
03
Partner-sourced revenue stays attributable
Frequently asked questions
Can referral and reseller programs use different workflows?
Yes. Each partner motion can have its own intake, approval, statuses, and rewards.
Do partners need access to the CRM?
No. Partners work through Keen while internal teams can continue in the CRM.
Can Keen prevent duplicate leads?
Keen workflows can check identifying fields and route potential duplicates for review.
How are rewards calculated?
Reward rules can reflect partner type, deal outcome, amount, and other program data.
See the b2b saas workflow in Keen.
Book a focused walkthrough built around your partner motion, systems, and goals.