Blog
Practical ideas for growing partner programs
Explore playbooks, partnership models, and operating lessons for building better B2B partner motions.
Keen & GDPR: Who needs a DPA?
A practical guide to how GDPR roles and data processing agreements work when customers share leads with partners through Keen.
Updating Lead Status in Keen From Your CRM
When a partner lead lands in your CRM, the work happens there, but the partnership lives in Keen. Here's how to keep statuses in sync by saving the Keen lead ID, whether you use the API, Zapier, or Keen's workflow builder.
Introducing Keen Workflows: Automate Your Partnership Busywork
Keen Workflows put your partnership follow-ups on autopilot. Pick a trigger, chain the actions, and let Keen run it reliably, every time, whether you build it in the visual builder or with Keen AI.
What is a PRM? A Guide to Partner Relationship Management
A PRM (Partner Relationship Management) platform helps companies recruit, onboard, manage, and reward their partners in one place. Here's what a PRM is, how it differs from a CRM, and when you need one.
Why Your PRM Should Work Both Ways: Refer and Receive Leads
Most partnership tools force you to pick a side: you either send leads or receive them. With a two-way PRM you can do both from one account by setting up a directional channel for each way you work with a partner, no extra plans or logins required.
Managing a Partnership in Keen After Setup
Once your partnership channel is live, the real work begins. A practical guide to running a partnership in Keen: managing the channel, reviewing leads, handling rewards, and improving performance.
Getting Started on Keen
A step-by-step guide to setting up Keen: create your company profile, build your first channel, invite a partner, define rewards, and connect your CRM.
Risks and Motivation in Partnerships: Lead Senders vs. Lead Receivers
Partnerships thrive on trust, clarity, and mutual benefit. But the way commissions and incentives are structured can heavily influence motivation on both sides.
The Complete Guide to Partnership Types
Partnerships come in many forms, each supporting growth in different ways. The right mix depends on your GTM stage: start with referrals and solution partners for activation, expand with ISVs and marketplaces for ecosystem pull, and layer in resellers, distributors, and integrators as you scale.