Reseller Partners
Keep reseller deals, ownership, progress, and rewards connected in one place.
Trusted by teams growing with partners
How this partnership works
Resellers market or sell the company’s product to their own customers and may manage part or all of the commercial relationship.
Both sides share one process
Registered deal
- Deal approval
- Confirmed owner
- Commission
How it works in Keen
Resellers access relevant resources, register opportunities, follow their deals, and see rewards connected to results.
- 1Reseller joins the relevant program
- 2A deal is registered with account context
- 3The vendor reviews overlap and ownership
- 4Both sides follow pipeline progress
- 5The outcome determines commission
Where the process breaks down
Onboarding is manual, opportunities are registered through different channels, deals can overlap, and commissions are difficult to track.
Partner experience
- One place for registered deals and resources
- Clear approval and ownership decisions
- Pipeline and commission visibility
Company control
- Deal-review and conflict rules
- Territory, product, and ownership routing
- Outcome-based commission logic
Give resellers one place to register and progress deals
Coordinate reseller onboarding, deal approval, ownership, pipeline visibility, and commissions through one shared process.
What changes for both sides
Resellers receive a clearer sales process while the company gains control over pipeline, ownership, and performance.
Cleaner deal ownership
More consistent reseller execution
Pipeline and rewards remain connected
Frequently asked questions
How does deal registration work?
A reseller submits the required deal information for review before ownership is confirmed.
Can deals require approval?
Yes. Workflows can hold new registrations for review and notify both sides of the decision.
How are overlapping deals handled?
A consistent registration and review history helps the company identify and resolve conflicts.
Can each reseller have different rewards?
Yes. Commercial and reward rules can vary by reseller or segment.
Can resellers connect their own CRM?
Integration options depend on the program, but Keen can coordinate data between partner and company workflows.
See the reseller partners workflow in Keen.
Book a focused walkthrough built around your partner motion, systems, and goals.