Measuring what matters.
Partnerships only scale when you understand what's working. Keen helps you measure the performance that actually matters so you can improve results, not just collect data.
Managing reseller partnerships shouldn't slow you down.
As your reseller network grows, keeping track of shared leads, deal progress, and commissions becomes increasingly complex. Manual spreadsheets, scattered communication, and unclear reporting can quickly cause friction and missed revenue. Keen centralizes your entire reseller program in one place.
Everything you need to run a scalable reseller network.
Track performance at a glance and compare across your entire partner ecosystem.
Total leads
228
+34%
Overall win rate
26.3%
+4.1%
Revenue from partners
€ 136,500
+22%
Active partners
14
+5
Partner Performance
Q2 2026| Partner | Leads | Won | Win rate | Revenue |
|---|---|---|---|---|
| SyncTech Ltd. | 84 | 19 | 22.6% | € 38,400 |
| InsureNow ApS | 62 | 21 | 33.9% | € 52,100 |
| CloudBridge AB | 45 | 8 | 17.8% | € 16,200 |
| DataFlow Inc. | 37 | 12 | 32.4% | € 29,800 |
Capabilities built for measurement
Reseller lead management
Partners can register new opportunities directly in Keen or through integrated CRMs. You approve, track, and manage each deal in real time.
Deal registration & approval flows
Avoid channel conflicts. Approve or reject reseller-submitted deals with a single click. All activity logged automatically.
Two-way CRM sync
Keep your sales data aligned. Keen integrates with CRMs like HubSpot, Pipedrive, and Dynamics 365 so both you and your resellers always see the latest deal status.
Automated rewards & commissions
When a reseller closes a deal, Keen automatically triggers the agreed reward. You can review totals, track by cycle, and export payout reports.
Performance analytics
Compare partners, track win rates, and identify which resellers drive the most revenue. Spot trends and optimize your program with data, not guesswork.
From admin work to automation.
Keen turns partner management from admin work into automation. You maintain full control and visibility, while your resellers get a clean, transparent experience that builds long-term trust.
Grow your reseller channel without growing your overhead.