Building the future
of B2B partnerships
We're on a mission to make lead partnerships effortless. Bootstrapped, customer-obsessed, and built in Denmark.
Why we exist
Mission
Making B2B partnerships effortless
We know firsthand how challenging it can be to manage leads between companies and their partners. That's why we built the tool we always wished existed. A smarter way to handle partnerships that removes the complexity, so you can focus on growing your business.
Proudly bootstrapped
Customer-funded, not VC-funded. Our incentives are aligned with yours.
Vision
A world where partnerships run smoothly, leads flow seamlessly, and managing collaborations feels intuitive, not overwhelming.
Our story
Keen was founded in early 2023, built on deep experience in developing lead partnerships for B2B companies and startups. After facing firsthand the many challenges in this space, and finding no solution that truly worked, we set out to create one.
Through rapid prototyping and real-world testing, Keen was born. We stay laser-focused on delivering real value to our customers, not chasing venture capital.
What drives us
The principles that shape how we build, ship, and grow.
Customer-first
Everything we build starts with a real customer problem. We ship what matters.
Simplicity over complexity
We cut the noise. Our product does what you need. Nothing more, nothing less.
Transparency
Open by default. With our partners, our customers, and each other.
Move fast, stay lean
Bootstrapped and proud. We ship weekly and let customer feedback lead the way.
