Your partnership, powered by Keen
Your partner runs your shared partnership on Keen, a neutral platform that sits between both sides.
The Keen process
Follow a single lead end to end, from the moment a partner submits it all the way through to commission payout.
New lead
18th of September 2026
Transfer to CRM
18th of September 2026
New notification
18th of September 2026
Referring Partner
Maya Chen
Partner Manager
Jonas Keller
Consultant
Elliot Hughes
Sales
Sofia Marin
Marketplace Lead
CRM integration
Keen API
Zapier
AI email catcher
Keen forms
All managed in your Keen
Receiver's CRM
Easy integrations with all the popular CRMs
HubSpot
Attio
Pipedrive
Salesforce
Dynamics 365Receiving Partner
Marco Silva
Sales
Frederik Holm
Customer Support
Clara Jensen
Marketing
Nora Beck
Implementation
Deal won
19th of September 2026
Update status
19th of September 2026
New commission
19th of September 2026
How Keen is structured
From top-level partner relationships down to individual leads, activity, and reporting. Every layer connects.
Partners
The businesses or individuals you work with. Every program, lead, and report in Keen traces back to a partner.
Channels & Programs
A structured setup, created with a partner, defining how leads are shared, tracked, attributed, and rewarded between both sides.
Record
Records is the overall term for whatever type or stage your referrals are in. This could be a "Lead", "Meeting booked", "Customer", "Subject", "Referral", "Deal".
Events
An action change that happens on a record.
Rewards
A payment triggered by an event.
Reports
Dashboards and analytics that aggregate leads, rewards, and events across channels and partners. A clear view of program performance.
How you can grow your partnerships with Keen
From integration to insights. Everything you need to run lead-based partnerships without the manual overhead.
Flexible lead creation
Keen meets partners where they are, giving every partner the freedom to submit leads in the way that works best for them. Higher engagement, less friction.
Fill out the form below and submit your lead.
Unified data across partnerships
One data standard across every partnership. A single, comparable view of all partner activity. No more reconciling fragmented formats.
| Partner | Contact | Status |
|---|---|---|
| SyncTech Ltd. | Jonas Schmidt | New |
| InsureNow ApS | Elena Vasilescu | In progress |
| GrowthHub | Margaux Dubois | Won |
| PayLink Co. | Mikkel Rasmussen | New |
Single source of truth
Keen sits as a neutral third party. All shared lead data is visible in real time to both parties, with live CRM sync eliminating manual errors.
Learn morePerformance & commissions
Automated, real-time reports on partner performance and commissions. Reliable reporting your entire team can trust.
Q3 2026
SyncTech Ltd.
Jul 1, 2026 – Sep 30, 2026
Notifications on partner activities
The right person is notified at exactly the right moment whether in Finance, Sales, or Partner Management, on either side of the partnership.
New lead by partner
SyncTech submitted Jonas Schmidt
Report ready
Q1 2026 — InsureNow ApS
New reward registered
€ 500 commission on won lead
Payment registered
€ 4,200 paid on Q4 2025 report
New comment on lead
Margaux — Enterprise Engine
Easy CRM integration
Connect Keen to popular CRM systems and automation platforms like Salesforce, HubSpot, Zoho, Dynamics, Pipedrive, and Zapier so partner leads move where your teams already work.
Two ways to build, one reliable engine.
Power users get a full visual editor. Everyone else can let Keen AI do the assembly.
The visual builder
Drag, drop, and connect. Start with a trigger, add the steps you want, and watch everything snap neatly into place. Click any step to set it up with simple, guided options, and add branches when you need different paths. Keen checks your work as you go, so what you build just works.
Workflow builder
New Lead
Triggered when a new lead is created
Create Deal
Create a deal in CRM
Keen AI sets it up for you
Not sure where to start? Just chat. Keen AI asks a few simple questions, you pick from the answers it suggests, and it builds the whole workflow for you, ready to run. No setup, no jargon, just describe what you want and it's done.
Keen AI
Plug Keen into your AI stack with MCP
Keen speaks the Model Context Protocol, so the AI tools and agents you already use can securely tap into your partnership data and run workflows on your behalf.
Connect once
Expose your Keen partnership data and actions to any MCP-compatible client through a single secure connection.
Bring your own agent
Let assistants like Claude or your in-house agents read leads, trigger workflows, and act on partner activity.
Work where you already are
Query partnerships and kick off automations straight from your favorite AI tools, no extra integration code.
One Platform. Every Department Benefits.
Marketing
Partners always have the latest materials. No more one-off requests.
Finance
Automated commission reports. No spreadsheets, no disputes.
Development
Integrate once. Every new partner connects without dev time.
Legal
Full audit trail. GDPR-compliant partner data in one place.
Sales
Real-time lead attribution. Every rep knows the status of their referrals.
Support
Instant context on partner-referred customers. No guesswork.
C-Suite
Measurable ROI and strategic insights.
Partnerships
Full overview. Automated workflows.
Secure Partner Management
European Servers
All of our data and our customers data is stored on European servers.
GDPR & Privacy Compliance
Built with GDPR principles: data minimization, user consent, and data portability.
End-to-End Encryption
Data is encrypted at rest and in transit using industry-standard protocols.
Automated Backups & Disaster Recovery
Regular data backups and disaster recovery protocols ensure service continuity.
Access Control & Authentication
Role-Based Access Control (RBAC) and Multi-Factor Authentication (MFA) protect your data.
Secure Development Practices
Developed using secure coding standards, with continuous security monitoring.