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Agencies

Turn client opportunities into a structured and measurable agency partner channel.

Trusted by teams growing with partners

How this partnership works

Agencies identify additional needs among their clients and introduce relevant technology or service providers.

Both sides share one process

Agency
Provider

Client opportunity

  • Customer context
  • Provider owner
  • Agency attribution

How it works in Keen

Agencies see their submitted opportunities, add relevant context, and follow progress without accessing the provider’s CRM.

  1. 1Agency identifies a need within a client account
  2. 2Client and opportunity context is submitted
  3. 3The provider accepts and assigns an owner
  4. 4Both sides coordinate the handover
  5. 5The result remains attributed to the agency

Where the process breaks down

Introductions depend on individual account managers, client context is scattered, and agencies receive little feedback after handover.

Partner experience

  • A low-friction way to share client opportunities
  • Confidence that client context reached the right owner
  • Visibility without access to the provider CRM

Company control

  • Required customer and opportunity context
  • Controlled notes and status visibility
  • Agency-level attribution and reward rules

Make agency opportunities easier to share and grow

Preserve client context through the handover, give both sides useful visibility, and show the commercial value each agency creates.

Capture agency opportunities

Create a consistent route for every client introduction.

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Share customer context

Preserve needs, ownership, and next steps through handover.

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Maintain active visibility

Let both sides follow the opportunities relevant to them.

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Track agency contribution

Measure pipeline, results, and rewards by agency.

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What changes for both sides

Client opportunities are handled consistently, agencies stay engaged, and the provider can measure channel value.

01

Stronger agency confidence

02

Better-qualified client opportunities

03

Visible commercial contribution by agency

Frequently asked questions

Can multiple agency users submit opportunities?

Yes. Several people can work within the agency’s partner access.

Can agencies see only their own clients?

Yes. Access can be scoped to the agency’s own opportunities.

Can both sides add notes?

Shared context and activity can be captured while internal-only information remains controlled.

How is attribution handled?

The agency is recorded with the opportunity from submission through outcome.

Can agencies receive rewards?

Yes. A program can connect qualified outcomes with agreed rewards.

See the agencies workflow in Keen.

Book a focused walkthrough built around your partner motion, systems, and goals.