Event-driven automations for everything your partnerships touch.
Pick a trigger, chain the actions, and let Keen run it reliably. Build workflows visually, or let Keen AI assemble a validated draft through a simple conversation.
Put your partnership busywork on autopilot.
A workflow watches for something to happen, like a new lead, a deal moving forward, or a status change, and then takes care of the follow-up for you. Set up the steps once and Keen keeps your team, your partners, and your CRM in sync, automatically, every time.
- Runs the moment a lead or deal changes, so nothing slips through the cracks
- Each step can reuse details from earlier ones, like a lead's name or email
- Keeps Keen and your connected CRM updated in lockstep, without manual work
Workflow builder
New Lead
Triggered when a new lead is created
Create Deal
Create a deal in CRM
Start from the events that matter.
Every workflow begins with a trigger. Each one exposes outputs you can reference downstream.
Keen lead events
Fire on new leads, status changes, or any lead update. Scoped to the channels you choose.
CRM events
React to deal activity in Pipedrive and HubSpot, including new deals, updates, and stage moves.
Developer webhooks
Let any external system kick off a workflow by calling a webhook trigger with your own payload.
Then run any chain of actions.
Combine Keen updates, CRM sync, messaging, and flow control to build exactly the automation you need.
Keen
Create a lead, update a lead, or change a lead's status.
CRM sync
Create or update contacts, deals, and companies in HubSpot and Pipedrive.
Messaging
Post to Slack or call any custom webhook with your own URL, method, headers, and body.
Flow control
Filter to continue only when conditions pass, or branch to route work down different paths.
Two ways to build, one reliable engine.
Power users get a full visual editor. Everyone else can let Keen AI do the assembly.
The visual builder
Drag, drop, and connect. Start with a trigger, add the steps you want, and watch everything snap neatly into place. Click any step to set it up with simple, guided options, and add branches when you need different paths. Keen checks your work as you go, so what you build just works.
Workflow builder
New Lead
Triggered when a new lead is created
Create Deal
Create a deal in CRM
Keen AI sets it up for you
Not sure where to start? Just chat. Keen AI asks a few simple questions, you pick from the answers it suggests, and it builds the whole workflow for you, ready to run. No setup, no jargon, just describe what you want and it's done.
Keen AI