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Insurance

Give every broker and partner referral a clear path from introduction to outcome.

Colleagues reviewing partnership data together on a laptop

Trusted by teams building partner-led growth

How insurance teams grow through partners

Insurance companies receive opportunities from brokers, agents, advisers, affinity partners, and other commercial relationships.

01

Broker submissions

Use product-specific intake to collect complete policy and customer requirements.

02

Affinity referrals

Route opportunities from associations and embedded partners through the right process.

03

Adviser relationships

Keep trusted advisers informed from quotation through final policy outcome.

Where opportunities get lost

Lead information varies between partners, opportunities enter through different channels, and partners repeatedly ask for status.

  • Different forms by product and broker type
  • Case routing with explicit ownership
  • Status and reward visibility for brokers

Connected partner ecosystem

Broker
Insurance team
Customer referral

What insurance teams can run in Keen

Create a consistent broker journey from product-specific intake and routing to status visibility and channel performance.

Tailor referral forms

Collect the right fields for each product, market, or broker.

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Route every case

Send opportunities to the correct team using consistent rules.

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Keep brokers updated

Share selected progress without repeated status emails.

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Track channel performance

Measure outcomes and rewards by broker and channel.

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What changes with Keen

More consistent lead information, faster response times, and fewer manual status updates.

01

Higher-quality submissions at first handover

02

Less manual broker follow-up

03

Performance visibility by product and channel

Frequently asked questions

Can each broker use a different lead form?

Yes. Forms and required properties can reflect the broker, product, market, or program.

Can referrals be sent to our CRM?

Yes. Keen can connect referral intake and status updates with your CRM workflow.

Can brokers follow their own cases?

Yes. Brokers can see their own referrals and the statuses you choose to share.

Can commissions be automated?

Reward rules can use partner, opportunity, and outcome data to make calculation and tracking repeatable.

See the insurance workflow in Keen.

Book a focused walkthrough built around your partner motion, systems, and goals.