Referral channels
Attribute high-intent introductions from advisers, consultants, and communities.
Fintech & Payments
Make partner-sourced growth visible from the first introduction to the final commercial result.
Trusted by teams building partner-led growth
How fintech & payments teams grow through partners
Fintech and payment companies work with referral partners, technology providers, advisers, platforms, and commercial distribution partners.
Technology partnerships
Coordinate shared opportunities created through platforms and product integrations.
Commercial distribution
Run distinct regional or product programs through one operating structure.
Where opportunities get lost
Different partner types generate different opportunities, making routing, attribution, and reporting difficult to standardise.
- Routing by market, segment, and product
- CRM attribution that survives every handover
- Separate workflows with comparable reporting
Connected partner ecosystem
Commercial partner
Fintech sales team
Partner opportunity
What fintech and payments teams can run in Keen
Operate several partner motions through one structure while keeping commercial context, CRM activity, and attribution connected.
Manage several partner motions
Run distinct programs through one shared operating structure.
Learn moreWhat changes with Keen
Partner teams manage different programs through one structure and can show which partnerships create commercial value.
01
A reliable view of partner-sourced volume
02
Faster movement from introduction to owner
03
Comparable performance across partner motions
Customer story
A financial-services partner channel built around shared data
Read the customer story“Having one place where we can see existing deals alongside new partner opportunities has been a huge unlock. It saves the team so much time.”
Frequently asked questions
Can Keen support multiple partner programs?
Yes. Each program can use its own intake, statuses, access, and rewards while reporting remains connected.
How are opportunities attributed?
Keen records the originating partner and channel with the opportunity from submission through outcome.
Can programs use different statuses?
Yes. Statuses and workflows can match each program’s commercial process.
Which CRMs can Keen connect with?
Keen supports direct and workflow-based CRM integrations, including HubSpot and Salesforce.
See the fintech & payments workflow in Keen.
Book a focused walkthrough built around your partner motion, systems, and goals.