Every partnership runs on a channel.
A channel is the shared workspace for leads, rewards, and rules. Start with a one-to-one channel for a single partner. Use a many-to-one channel when many partners refer leads to you.
You and one partner,sharing leads
A one-to-one channel is a single partnership with a named partner. Every channel moves leads one way: your partner refers leads to you, or you refer leads to them.
Diagram: the one-to-one channel Leads from Lexora. Leads move one way, from Lexora through the channel to your company, Acme.
Many partners,one channel
A many-to-one channel lets many partners refer leads to you through a single channel. You set up the channel rules once, and it applies to all the partners in it.
Diagram: the many-to-one channel Partner program. Lexora, Northstar, Bright Agency, and 47 more partners each refer leads through the same channel to your company, Acme. Each partner has its own reward rule: Lexora earns 10% on won deals, Northstar earns DKK 500 per qualified lead, and Bright Agency earns 8% on won deals.