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Live webinar

How to turn partnerships into scalable growth channels.

A practical live session for partnership leaders who want to grow their commercial partner motion without multiplying manual work. Join Keen co-founder Jesper Krarup Kristensen for a focused hour of frameworks, examples, and questions.

Date

September 22, 2026

Time

16:00 CEST

Format

Online · 60 minutes

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Jesper Krarup Kristensen
Jesper Krarup Kristensen
Co-founder at Keen
Connect with Jesper on LinkedIn
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Who it's for

For the people responsible for making partnerships perform

This webinar is for partner managers, heads of partnerships, and commercial leaders moving from relationship-by-relationship work toward a repeatable partnership function.

Build a repeatable partnership model
Define the partner profile, value exchange, and commercial motion that can be repeated without reinventing the process every time.
Create structure without slowing people down
Set clear ownership, onboarding, communication, and operating rhythms that keep internal teams and partners aligned.
Scale beyond manual coordination
Recognize where spreadsheets, inboxes, and one-off follow-ups become bottlenecks—and what to systemize first.
Measure what drives commercial outcomes
Focus on the signals that show whether a partnership program is creating pipeline, engagement, and sustainable growth.
Agenda

One focused hour, with time for your questions

5 min

1. Welcome and framing

The common barriers partnership teams face when moving from a handful of relationships to a scalable program.

40 min

2. How to scale commercial partnerships

A practical walkthrough of the model, processes, systems, and metrics that make partner-led growth repeatable.

15 min

3. Live Q&A

Jesper answers questions from the session and questions submitted in advance through the registration form.

Frequently asked questions

Who is this webinar for?
The session is designed for partner managers, heads of partnerships, and anyone responsible for building or scaling a commercial partnership function.
When is the webinar?
The webinar takes place online on September 22, 2026 from 16:00 to 17:00 CEST (Copenhagen time).
How do I join?
Register on this page. We will email the joining details to the work email address you provide before the webinar.
Does it cost anything?
No. The webinar is free to attend.